Search Engine Optimisation: SEO is more than just stuffing keywords into your website. It’s a strategic approach to organising and presenting your content so that visitors know where to find you, search engines can see how relevant and active you are online, and others in your industry recognise your expertise. This is the core of almost everything else you do online, and results in putting people who are actively looking for what you do directly onto your website.
Pay-Per-Click Advertising: The single most effective method for generating website traffic, PPC advertising is an absolute necessity when it comes to creating buzz online. However, without a solid keyword strategy and analytics, it can also be extremely expensive. Knowing how to maximise your ad budget and click-through rate is a must, and we have the expertise to ensure you get what you’re paying for.